Mastercard Inc (NYSE:MA) and Media-Saturn, the holding company of Media Markt and Saturn, are joining efforts in a move that will allow shoppers at Europe’s best known consumer electronics retail brands to use their preferred MasterCard® payment solutions at its shops across Europe. These efforts will provide consumers with greater choice over the way they want to pay in Germany, Austria, the Netherlands, Belgium, Greece and Italy. Other countries may be included at a later stage.

General acceptance of MasterCard cards is being extended to Media Markt and Saturn stores in various countries, starting with Germany and Austria. In addition, Media-Saturn will extend the possibility already existing in Italy to pay contactless to other countries, starting with Germany and Austria this autumn, hence allowing consumers to tap their contactless card or device at the till and save time at checkout.

In order to ensure a seamless shopping and payment experience across all channels, Media-Saturn will also allow shoppers to use MasterCard’s MasterPass™ wallet solution on its online platform in all 6 countries by the end of 2015. Already in place in Poland and Italy today, this will increase convenience and safety for consumers across Europe who will be able to check out with just a few clicks, instead of having to provide their 16-digit card number and shipping address at every purchase.

Given the scale and footprint of Media Markt and Saturn as the leading consumer electronics retailers in Europe, this new partnership will significantly drive acceptance and use of electronic payments to the detriment of less efficient payment methods, such as cash – whether it is in-store or online.

“Contactless and online payments will particularly benefit from this agreement. Europeans can already use contactless cards or NFC-enabled mobile payments in 40 countries across Europe and their enthusiasm for this safe and simple way to pay is increasing every day.” – commented Javier Perez, President MasterCard Europe. “MasterPass is also available in 24 countries around the globe and represents the most convenient, safe and only global wallet to pay online.” he added.

Showcasing just how fast this technology is being adopted by consumers, a contactless study conducted by PRIME Research between November 2013 and April 2014 confirmed that consumers enjoy the convenience of contactless payments and expect merchants to catch up with the technology. Furthermore, the world’s first retail focussed social listening study by MasterCard, unveiled yesterday (7 September) highlights consumers desire for retailers to adopt new payment technologies. (Original Source)

Shares of Mastercard Inc opened today at $92.21 and are currently trading down at $91.75. MA has a 1-year high of $99.18 and a 1-year low of $69.64. The stock’s 50-day moving average is $95.00 and its 200-day moving average is $92.25.

On the ratings front, Mastercard has been the subject of a number of recent research reports. In a report issued on August 25, Jefferies Co. analyst Jason Kupferberg reiterated a Buy rating on MA, with a price target of $112, which implies an upside of 21.5% from current levels. Separately, on August 20, Barclays’ Darrin Peller reiterated a Buy rating on the stock and has a price target of $107.

According to, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, Jason Kupferberg and Darrin Peller have a total average return of 14.4% and 13.8% respectively. Kupferberg has a success rate of 75.0% and is ranked #228 out of 3747 analysts, while Peller has a success rate of 69.7% and is ranked #127.

Overall, one research analyst has assigned a Hold rating and 7 research analysts have given a Buy rating to the stock. When considering if perhaps the stock is under or overvalued, the average price target is $106.83 which is 15.9% above where the stock opened today.