Boeing Co (NYSE:BA) and UK Leisure Airline have finalized an order for 27 Next Generation 737-800s, valued at approximately $2.6 billion at current list prices. currently operates an all-Boeing fleet of nearly 60 aircraft; however, this is the organization’s first direct Boeing order.

The aircraft will be used to take the company’s package holiday and flight only customers to leisure destinations in the Mediterranean, the Canary Islands and also to a combination of exciting European leisure cities.

Philip Meeson, Executive Chairman of said: “Today’s order for 27 additional 737-800NGs will be delivered over the next two years and will provide with the necessary cost effective, reliable and comfortable environment to allow us to build upon our already highly successful family friendly business.  We are extremely pleased to have finalized this order for more of what has already proven to be a popular aircraft within our fleet.”

Todd Nelp, Vice President of European Sales, Boeing Commercial Airplanes commented: ”The 737-800 is the best-selling version of the highly successful Next-Generation 737 family and has accumulated more than 6,900 orders worldwide.  We are very proud has again selected Boeing to meet its continuing fleet requirements.” (Original Source)

Shares of Boeing Company closed yesterday at $130.63. BA has a 1-year high of $158.83 and a 1-year low of $115.14. The stock’s 50-day moving average is $140.22 and its 200-day moving average is $144.68.

On the ratings front, Boeing Company has been the subject of a number of recent research reports. In a report issued on August 26, Standpoint Research analyst Ronnie Moas initiated coverage with a Buy rating on BA and a price target of $160, which represents a potential upside of 22.5% from where the stock is currently trading. Separately, on August 24, Deutsche Bank’s Myles Walton maintained a Buy rating on the stock and has a price target of $175.

According to, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, Ronnie Moas and Myles Walton have a total average return of 6.9% and 5.0% respectively. Moas has a success rate of 69.5% and is ranked #26 out of 3748 analysts, while Walton has a success rate of 55.7% and is ranked #747.

Overall, one research analyst has assigned a Hold rating and 10 research analysts have given a Buy rating to the stock. When considering if perhaps the stock is under or overvalued, the average price target is $162.67 which is 24.5% above where the stock closed yesterday.

Boeing Co, together with its subsidiariesdesigns, develops, manufactures, sells and supports commercial jetliners, military aircraft, satellites, missile defense, human space flight and launch systems and services.