Oracle Corporation (NYSE:ORCL) announced that it has signed an agreement to acquire Maxymiser, a leading provider of cloud-based software that enables marketers to test, target and personalize what a customer sees on a Web page or mobile app, substantially increasing engagement and revenue. Maxymiser optimizes over 20 billion customer experiences per month for brands such as Allianz, HSBC, Lufthansa, Tommy Hilfiger and Wyndham.

Oracle Marketing Cloud is already the fastest growing software platform for modern marketers in the world. The addition of Maxymiser to Oracle Marketing Cloud will strengthen the most comprehensive solution to manage marketing programs across all digital channels and across the customer lifecycle.

“Companies are increasingly seeking innovative ways to differentiate their brands while increasing both ROI and loyalty based on optimized customer experiences,” said Thomas Kurian, President, Product Development, Oracle. “Together with Maxymiser, Oracle Marketing Cloud enables enterprises to stop guessing and start delivering what customers want across all digital channels and devices.”

“Our mission is to empower enterprises to use data science to systematically test, discover, and predict what customers want and deliver uniquely tailored experiences,” said Tim Brown, Chief Executive Officer, Maxymiser. “We are excited to join Oracle and bring these capabilities to help extend Oracle Marketing Cloud.” (Original Source)

Shares of Oracle closed yesterday at $39.53. ORCL has a 1-year high of $46.71 and a 1-year low of $35.82. The stock’s 50-day moving average is $39.79 and its 200-day moving average is $42.30.

On the ratings front, Oracle has been the subject of a number of recent research reports. In a report released yesterday, Citigroup analyst Walter Pritchard maintained a Hold rating on ORCL, with a price target of $42, which implies an upside of 6.2% from current levels. Separately, on August 5, FBR’s Daniel Ives reiterated a Buy rating on the stock and has a price target of $44.

According to, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, Walter Pritchard and Daniel Ives have a total average return of 13.6% and 7.8% respectively. Pritchard has a success rate of 67.1% and is ranked #271 out of 3741 analysts, while Ives has a success rate of 59.4% and is ranked #436.

Overall, 8 research analysts have assigned a Hold rating and 11 research analysts have given a Buy rating to the stock. When considering if perhaps the stock is under or overvalued, the average price target is $47.08 which is 19.1% above where the stock closed yesterday.