General Electric Company (NYSE:GE) announced an investment of $100-plus million in a new topload washer design and expanded manufacturing capability at its laundry plant in Louisville. This marks the largest laundry launch for GE in 20 years and is another example of the company’s continued commitment to U.S. manufacturing.

“While frontload washers have surged in popularity the last decade, the traditional topload washer is 75 percent of washer sales and remains the most popular style of washer in the U.S. today,” said Peter Pepe, general manager for clothes care at GE Appliances. “Our investment in a new topload washer platform meets new energy standards and strengthens our core laundry line with industry-leading products for our customers.”

Lean factory design
The Louisville factory was redesigned using Lean manufacturing principles. From the ergonomically designed employee workstations to the minimal times parts are handled throughout the process, the revamped manufacturing space is one of GE Appliances most efficient ever.

To serve customers better, the plant has improved their flexibility and productivity by implementing pattern scheduling to produce a richer mix of models. “Think of jelly beans,” said Michael Land, quality leader for the program. “Instead of having to make 500 blue jelly beans and then 500 of green, our new process allows us to make two green, one red, two blue and so on, so we can quickly and efficiently respond to customer demand with the washer model they need.”

A focus on manufacturing capability is paying dividends. “Our laundry team is performing very well,” said Pepe. “The factory ramp-up of our new washer line is ahead of schedule thanks to the successful execution of our salaried and hourly employees who have worked hard on this launch.”

Best in class
While it may remind you of your mom’s washer, GE has enhanced its traditional agitator washers to give consumers more control over their cycles while improving energy efficiency, technology and machine aesthetics.

  • The new washer boasts the largest ENERGY STAR®-rated model with an agitator on the market at 4.2 cu. ft., offering a unique combination of capacity and efficiency.
  • The washer boasts high-performance settings and specialty cycles to treat stains and help consumers clean their dirtiest clothes.
  • The new GE washers offer water flexibility while maintaining energy efficiency standards. Consumers can choose Extra Rinse or Deep Fill options for particularly tough loads, or use Precise Fill technology to fill with the right amount of water for typical washing. (Original Source)

Shares of General Electric opened today at $26.17 and are currently trading down at $26.08. GE has a 1-year high of $28.68 and a 1-year low of $23.41. The stock’s 50-day moving average is $26.30 and its 200-day moving average is $26.12.

On the ratings front, General Electric has been the subject of a number of recent research reports. In a report issued on July 20, UBS analyst Shannon O’Callaghan reiterated a Buy rating on GE, with a price target of $32, which implies an upside of 22.3% from current levels. Separately, on June 26, William Blair’s Nicholas Heymann reiterated a Hold rating on the stock and has a price target of $30.

According to, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, Shannon O’Callaghan and Nicholas Heymann have a total average return of 17.0% and 1.5% respectively. O’Callaghan has a success rate of 79.5% and is ranked #139 out of 3738 analysts, while Heymann has a success rate of 44.4% and is ranked #2324.

Overall, 3 research analysts have assigned a Hold rating and 4 research analysts have given a Buy rating to the stock. When considering if perhaps the stock is under or overvalued, the average price target is $33.00 which is 26.1% above where the stock opened today.