TubeMogul Inc (NASDAQ:TUBE), a leading enterprise software company for brand advertising, announced the addition of new display ad formats to its platform in response to advertisers seeking to streamline marketing initiatives across multiple channels. The display units will be available in various sizes across desktop, mobile web and mobile app environments.
“TubeMogul has always been – and remains – dedicated exclusively to brand advertisers,” said Brett Wilson, TubeMogul CEO & co-founder. “We introduced these new formats at the request of customers that wanted to consolidate their pre-existing display campaigns onto a single platform, and ultimately improve operational and cost efficiencies, increase scale and enhance frequency management.”
The new formats are available to all TubeMogul clients and integrate TubeMogul’s hallmark branding features, including:
- Frequency management across display and video
- Access to contextually relevant premium inventory sources
- Dynamic conversion optimization and measurement
- TubeMogul’s integrated brand survey tool that measures lift in awareness, message recall, creative effectiveness and purchase intent
- TubeMogul’s brand safety suite, designed to detect and prevent suspicious traffic
- Individual site-level transparency, reporting and optimization
- Full viewability measurement, optimization and reporting capabilities
- Targeting by site, device, audience, topic, geographic region and daypart
- Creative support
Marketers can effectively increase reach by supplementing video with high-impact display executions; progress prospects through the purchase funnel by amplifying video ad effectiveness with display retargeting; and apply TubeMogul’s transparency, control and media quality safeguards to achieve their brand advertising objectives.
Over 40 brands and agencies have already signed up, including 3M, Clorox Canada, Corby Spirit and Wine, hello products, Klick Inc., Skyscanner and Quiznos.
“Programmatic lets us drive significant cost efficiencies and improve audience targeting across multiple ad formats, ultimately achieving remarkable levels of consumer engagement,” said Andrew Lionis, Digital Director, Corby Spirit and Wine. “TubeMogul’s platform is intuitive, easy to use, and their collaborative approach and emphasis on education has set them apart as clear leaders in the space.”
“At 3M, we’re consistently focused on innovative ways to improve effectiveness across everything we do,” said Chris Luna, Digital Media Specialist, 3M. “This new offering from TubeMogul ensures that we remain relevant and diversifies the ways we can interact with potential customers.”
“TubeMogul’s new ad formats gives us extended options and greater control over how we engage with our consumers, ultimately helping us achieve our business goals more efficiently,” said Elaine Li, Digital Marketing Manager, Clorox Canada.
“TubeMogul’s advanced display offerings allow Quiznos digital promotions to become more effective and efficient,” said Tim Kraus, Director of Interactive and Innovation at Quiznos. “The ability to integrate our initiatives across multiple channels and platforms delivers a superior user experience as well as a better advertising return for our system.”
“We utilize the TubeMogul platform in conjunction with third-party data for programmatic buying that enables Klick’s clients to reach the most qualified audiences in brand-safe, fully transparent online environments,” said Dori Cappola, Vice President of Media at Klick. “We are committed to continuing to leverage sophisticated media tools and data that improve client performance and ROI through media investments.” (Original Source)
Shares of TubeMogul Inc closed yesterday at $14.17. TUBE has a 1-year high of $23.83 and a 1-year low of $8.90. The stock’s 50-day moving average is $14.92 and its 200-day moving average is $15.06.
On the ratings front, TubeMogul has been the subject of a number of recent research reports. In a report issued on July 9, J.P. Morgan analyst Doug Anmuth initiated coverage with a Buy rating on TUBE and a price target of $20, which represents a potential upside of 41.1% from where the stock is currently trading. Separately, on June 15, RBC’s Rohit Kulkarni reiterated a Buy rating on the stock and has a price target of $20.
According to TipRanks.com, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, Doug Anmuth and Rohit Kulkarni have a total average return of 25.2% and -0.8% respectively. Anmuth has a success rate of 66.7% and is ranked #20 out of 3718 analysts, while Kulkarni has a success rate of 34.4% and is ranked #2850.
Overall, 4 research analysts have given a Buy rating to the stock. When considering if perhaps the stock is under or overvalued, the average price target is $22.33 which is 57.6% above where the stock closed yesterday.
TubeMogul Inc is an enterprise software company for digital branding. The Company’s platform enables advertisers to gain control of digital video advertising spend and achieve brand advertising objectives.