MyWebGrocer, a leading provider of digital marketing solutions to the grocery and consumer packaged goods (CPG) industries, named TubeMogul Inc (NASDAQ:TUBE) its software partner for video advertising. MyWebGrocer will use TubeMogul’s platform on a self-serve basis.
MyWebGrocer switched to TubeMogul after working with an incumbent platform for over a year. TubeMogul stood out on several fronts, including economic transparency, ease-of-use and customer support and training. Also key in solidifying the partnership this week was TubeMogul’s direct integration with MyWebGrocer’s data stack. The integration enables retailers and CPG brands leveraging the MyWebGrocer platform to access closed-loop attribution, linking digital advertising with both online grocery orders and in-store sales.
“We are committed to partnering with companies that not only promise best-in-class software, but also help our clients to increase their bottom line,” said Greg Stevens, executive vice president at MyWebGrocer. “Our partnership with TubeMogul is the perfect example of that synergy, and enables the grocers and CPG brands leveraging our platform to have even further access to data that will improve the brand advertising aspect of their digital grocery efforts.”
As digital disruption hits the grocery retail industry, MyWebGrocer offers a Digital Experience Delivery Platform (DEP) for grocers and CPG companies. With digital planning tools for shoppers, click and collect order fulfillment, mobile and social tools, and digital circulars, recipes, shopping lists and coupons, MyWebGrocer provides a complete software solution for grocers to power every digital interaction with their customers. In addition to its solutions for grocers, MyWebGrocer enables CPGs to activate consumers at the digital shelf by putting their brands in front of the largest digital audience of shoppers with measurable, contextual, personalized advertising based on intent and purchase data. Leading CPGs leverage MyWebGrocer to bring their in-store shopper marketing campaigns to grocers’ digital storefronts.
“MyWebGrocer is an early innovator in the space, and we are proud our software can help them scale their brand advertising efforts across screens,” said Keith Eadie, chief marketing officer of TubeMogul Inc. (Original Source)
Shares of TubeMogul Inc opened today at $15.36 and are currently trading down at $15.25. TUBE has a 1-year high of $23.83 and a 1-year low of $8.90. The stock’s 50-day moving average is $15.00 and its 200-day moving average is $15.14.
On the ratings front, TubeMogul has been the subject of a number of recent research reports. In a report issued on July 9, J.P. Morgan analyst Doug Anmuth initiated coverage with a Buy rating on TUBE and a price target of $20, which represents a potential upside of 30.2% from where the stock is currently trading. Separately, on June 15, RBC’s Rohit Kulkarni reiterated a Buy rating on the stock and has a price target of $20.
According to TipRanks.com, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, Doug Anmuth and Rohit Kulkarni have a total average return of 25.2% and 1.7% respectively. Anmuth has a success rate of 67.2% and is ranked #19 out of 3712 analysts, while Kulkarni has a success rate of 41.3% and is ranked #1816.
The street is mostly Bullish on TUBE stock. All the 4 analysts who cover the stock suggest a Buy rating . The 12-month average price target assigned to the stock is $22.33, which implies an upside of 45.4% from current levels.
TubeMogul Inc is an enterprise software company for digital branding. The Company’s platform enables advertisers to gain control of digital video advertising spend and achieve brand advertising objectives.