GoPro Inc (NASDAQ:GPRO), enabler of some of today’s most engaging content, is proud to announce HERO4 Session, the smallest, lightest, most convenient GoPro yet.  50% smaller and 40% lighter than GoPro’s best-selling HERO4 Black and Silver cameras, HERO4 Session packs GoPro’s Emmy®Award-winning image quality and performance into an exciting new low-profile form factor. HERO4 Session benefits from a durable waterproof design that eliminates the need for a separate housing and features simple one-button control to make capturing immersive photos and video quicker and more convenient than ever before. HERO4 Session is compatible with existing GoPro mounts and will retail for $399.99 MSRP at authorized GoPro retailers around the world and on beginning July 12, 2015.

HERO4 Session

“With HERO4 Session, we challenged ourselves to produce the smallest, lightest, most convenient GoPro possible,” said Nicholas Woodman, GoPro founder and CEO. “HERO4 Session combines the best of our engineering and user-experience know-how to deliver our most convenient life-capture solution, yet.” Woodman adds, “I’m so excited about the launch of HERO4 Session because now I can finally use mine in public!”

HERO4 Session captures GoPro-quality 1080p60, 720p100 and 1440p30 video along with eight megapixel photos in Single, Burst and Time Lapse modes. It features many of the same innovative features found in GoPro’s best-selling HERO4 Black and Silver cameras, including SuperView™, Protune and Auto Low Light recording modes. An expanded set of controls and settings can be accessed when using the GoPro App or Smart Remote.

Operating HERO4 Session is very simple. A short press of the shutter button quickly powers the camera on and video recording begins automatically. A long press of the shutter button powers the camera on and triggers Time Lapse photo capture. Press the shutter button again to save video or photo content and power the camera off. This simple one button design drastically improves the speed and convenience of capturing life moments as they happen.

HERO4 Session is built to GoPro’s famous rugged standards and is waterproof to 33 feet (10 meters). It features a sleek frame mounting system that is compatible with GoPro’sexpansive array of mounts.  An innovative dual microphone system dynamically switches sound recording between microphones to reduce wind noise during activities. Audio performance during water-based activities has been dramatically improved thanks to HERO4 Session’s waterproof design that eliminates the need for a separate waterhousing, which can often muffle sounds.

“At GoPro, sound quality is as important as image quality and we’re very excited about the stunning audio advancements we’ve made with HERO4 Session during water-based and windy activities. It’s incredible what this little GoPro can capture,” remarked Woodman.

HERO4 Session    $399.99 MSRP

  • Stunning 1080p60, 720p100, and 1440p30 video
  • Waterproof to 33′ (10m), no separate housing required
  • Easy one-button control: short press of shutter powers camera on and begins capturing video, long shutter button press powers camera on and begins capturing time-lapse photos
  • Captures 8MP Single, Burst, and Time Lapse photos
  • Compatible with GoPro mounts and accessories
  • Dual Mic system captures enhanced audio during high wind and water-based activities
  • Built-in WiFi and Bluetooth® enable easy connectivity to GoPro App and Smart Remote
  • Auto image rotation corrects image orientation during recording
  • Includes standard and low-profile frame mounts for increased mounting versatility
  • New Ball Joint Buckle mount is included (Original Source)

Shares of GoPro Inc closed last Thursday at $51.75. GPRO has a 1-year high of $98.47 and a 1-year low of $36.10. The stock’s 50-day moving average is $56.02 and its 200-day moving average is $50.21.

On the ratings front, GoPro has been the subject of a number of recent research reports. In a report released today, Goldman Sachs analyst Simona Jankowski initiated coverage with a Hold rating on GPRO and a price target of $60, which represents a potential upside of 15.9% from where the stock is currently trading. Separately, on June 23, JMP’s Alex Gauna reiterated a Buy rating on the stock and has a price target of $105.

According to, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, Simona Jankowski and Alex Gauna have a total average return of 12.9% and 9.2% respectively. Jankowski has a success rate of 62.2% and is ranked #377 out of 3689 analysts, while Gauna has a success rate of 57.0% and is ranked #611.

The street is mostly Bullish on GPRO stock. Out of 14 analysts who cover the stock, 9 suggest a Buy rating and 5 recommend to Hold the stock. The 12-month average price target assigned to the stock is $75.33, which represents a potential upside of 45.6% from where the stock is currently trading.

GoPro Inc develops hardware and software solutions to alleviate consumer pain points associated with capturing, managing, sharing and enjoying engaging content. It produces mountable and wearable cameras and accessories.