, an operating business of Priceline Group Inc  (NASDAQ:PCLN), announced it will amend its parity terms with all accommodations partners in Europe by1 July 2015 to be consistent with the binding commitments given to the French, Italian and Swedish National Competition Authorities (“NCAs”) in April, and in line with its commitment to a new Europe-wide standard to keep competition healthy, driving value for consumers and hoteliers.

Since agreeing to the commitments with the French, Italian and Swedish NCAs, announced its intent to implement these commitments throughout Europe.’s decision today is a direct result of feedback from many European NCAs indicating that they would welcome implementing the commitments in their jurisdiction.

Under the new provisions, will abandon its price, availability and booking conditions parity provisions with respect to other online travel agencies. This will create an environment that supports increased transparency and competition among online travel agencies which will ultimately benefit consumers, as well as hoteliers, by encouraging properties to offer different pricing and booking policies (e.g. free cancellation, WIFI, breakfast) through different online travel agencies. will retain its “narrow MFNs” for prices and booking conditions which will ensure hotels offer the same rates and booking conditions on as they do through their own direct website, in order to ensure can continue to be a cost-effective marketing channel for partners and deliver transparency, choice and great prices for consumers. Under these new conditions, can continue to provide a valuable service to consumers that delivers transparency, access to information, choice, value and a seamless experience, and a valuable service to hotels by providing highly cost-effective marketing to help hotels promote their properties around the world, reach new subsets of travelers and fill their rooms to keep their businesses growing.

Today’s announcement means that’s standard terms will be the same for all of its European partners – helping to build a single European digital economy.

“The commitments agreed with the French, Italian and Swedish NCAs promote competition in a way that supports innovation and investment. We think that all of our European partners and consumers booking at European hotels should benefit from the commitments agreed to with the French, Italian and Swedish NCAs which is why we have decided to amend voluntarily our parity provisions right throughout Europe to be consistent with those commitments,” said Gillian Tans, President of “We welcome and encourage fair competition and hope that our fellow online travel agencies follow’s lead as part of a shared commitment to support best pricing for consumers.”

With the implementation of the new parity provisions, will continue its Best Price Guarantee and match any lower price that may be found on another booking website. will also continue to innovate in the way it works with its accommodations partners to highlight and promote to its global customer base the best deals on the Internet.

“The Internet has revolutionized the travel experience for people all over the world who seek transparency, access to better information, great value and a better booking experience, as well as for hoteliers looking to grow their business by expanding their global customer base through new digital marketing channels,” said Federico J. González Tejera, CEO – NH Hotel Group. “ has been an important partner for us and we look forward to continuing this partnership under the new terms.” trusts that these changes will set the tone for an industry wide solution. (Original Source)

Shares of Priceline closed yesterday at $1154.92 . PCLN has a 1-year high of $1329.90 and a 1-year low of $990.69. The stock’s 50-day moving average is $1186.49 and its 200-day moving average is $1152.70.

On the ratings front, Priceline has been the subject of a number of recent research reports. In a report issued on June 22, Deutsche Bank analyst Ross Sandler downgraded PCLN to Hold, with a price target of $1325, which implies an upside of 14.7% from current levels. Separately, on May 8, The Benchmark Company’s Daniel Kurnos maintained a Buy rating on the stock and has a price target of $1350.

According to, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, Ross Sandler and Daniel Kurnos have a total average return of 9.0% and 7.3% respectively. Sandler has a success rate of 56.7% and is ranked #452 out of 3632 analysts, while Kurnos has a success rate of 53.0% and is ranked #834.

The street is mostly Bullish on PCLN stock. Out of 8 analysts who cover the stock, 6 suggest a Buy rating and 2 recommend to Hold the stock. The 12-month average price target assigned to the stock is $1350.83, which implies an upside of 17.0% from current levels.

Priceline Group Inc is a provider of online travel and travel related reservation and search services. The Company offer consumers accommodation reservations through its, and brands.