Zillow Group Inc (NASDAQ:Z) , which houses a portfolio of the largest and most vibrant rental, real estate and home-related brands on mobile and Web, launched a new advertising program for multifamily partners on Zillow® called Zillow Rent Connect: Boost.
Zillow Rent Connect: Boost offers the opportunity for property managers to purchase prime advertising space above renters’ search results on Zillow. These ads are highly targeted to renters’ search areas and will show up only when they are searching the area in which the properties are located, and drive traffic directly back to the property’s website.
There are three new advertising products available as part of Zillow Rent Connect: Boost: special offer, which highlights a specific unit or floorplan; a video ad, which is a 30-second, professionally produced video of the property; and the traffic ad, which is a static ad about the property.
“These new ads are a great way for our partners to surface specific parts of their properties – like amenities or a great unit – and drive traffic from Zillow directly back to their own website, which is an industry first,” said Greg Schwartz,Zillow Group chief revenue officer. “The video ads are particularly engaging to renters. We’ve taken what we’ve learned from producing these types of ads for real estate agents and applied it to creating these highly effective videos for our rental partners.” (Original Source)
Shares of Zillow Inc. Cl closed yesterday at $90.18 . Z has a 1-year high of $164.90 and a 1-year low of $81.07. The stock’s 50-day moving average is $91.83 and its 200-day moving average is $101.61.
On the ratings front, Zillow Inc. has been the subject of a number of recent research reports. In a report issued on June 15, Oppenheimer analyst Jason Helfstein reiterated a Hold rating on Z. Separately, on May 13, The Benchmark Company’s Daniel Kurnos reiterated a Buy rating on the stock and has a price target of $135.
According to TipRanks.com, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, Jason Helfstein and Daniel Kurnos have a total average return of 10.2% and 7.3% respectively. Helfstein has a success rate of 55.3% and is ranked #350 out of 3640 analysts, while Kurnos has a success rate of 53.0% and is ranked #857.
In total, 5 research analysts have assigned a Hold rating and 4 research analysts have given a Buy rating to the stock. When considering if perhaps the stock is under or overvalued, the average price target is $127.60 which is 41.5% above where the stock closed yesterday.
Zillow Group Incoperates the real estate and home-related information marketplaces on mobile and the Web, with a complementary portfolio of brands and products to help people find vital information about homes and connect with local professionals.