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Twitter Inc (TWTR) Announces Bold New Feature: Project Lightning
Twitter Inc (NYSE:TWTR) kept a tight lid on their newest plans, but a Buzzfeed report released Thursday morning detailed the company’s plans to shake up the way users interact with live news. Titled “Project Lightning”, the new initiative will focus on popular events, such as important sports games, music festivals, pop culture events, and breaking news scenarios. A dedicated staff of editors will curate Twitter’s best tweets and highlight them to mass audiences.