Priceline Group Inc (NASDAQ:PCLN) announced that it will invest an additional $250 million in International, Ltd. (ADR) (NASDAQ:CTRP), China’s leading online travel company. The investment will be made via a convertible bond and Ctrip has granted permission to The Priceline Group to increase its ownership in Ctrip through the acquisition of Ctrip’s American depositary shares in the open market so that, when combined with the shares issuable upon conversion of the new bond and the $500 million convertible bond issued to The Priceline Group in August 2014, The Priceline Group may hold up to 15% of Ctrip’s outstanding shares.

This investment follows a commercial relationship established between the two companies in 2012, which was expanded in August 2014 along with the $500 million investment by The Priceline Group.  Immediately following issuance of the new $250 million bond and assuming conversion of the two bonds, The Priceline Group will own securities representing approximately 10.5% of Ctrip’s outstanding shares.

The two companies will continue their existing commercial partnership, whereby accommodations inventory is cross-promoted between the brands.

“Ctrip continues to be a very important partner for The Priceline Group in China, and we look forward to continuing to build upon that partnership,” said Darren Huston, CEO of and President & CEO of The Priceline Group.  “We consider Ctrip a market leader in China and we’re investing in a company and a team that we believe fits well with our long-term view of China as a market and the Chinese people as global travelers.”

James Liang, Chairman and CEO of Ctrip said, “Today’s news aligns with our continued commitment to drive our existing commercial agreement withThe Priceline Group forward in order to deliver more value for travelers seeking great accommodations all over the world.”‎ (Original Source)

Shares of Priceline closed last Friday at $1208.50. PCLN has a 1-year high of $1329.90 and a 1-year low of $990.69. The stock’s 50-day moving average is $1212.60 and its 200-day moving average is $1149.00.

Overall, Priceline has been the subject of a number of recent research reports. In a report issued on May 8, Janney Montgomery Scott analyst Brian McGill maintained a Hold rating on PCLN, with a price target of $1090, which implies a downside of 9.8% from current levels. Separately, on May 7, RBC’s Mark Mahaney maintained a Buy rating on the stock and has a price target of $1400.

According to, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, Brian McGill and Mark Mahaney have a total average return of 9.5% and 22.9% respectively. McGill has a success rate of 67.9% and is ranked #1029 out of 3608 analysts, while Mahaney has a success rate of 64.5% and is ranked #18.

In total, 2 research analysts have assigned a Hold rating and 6 research analysts have given a Buy rating to the stock. When considering if perhaps the stock is under or overvalued, the average price target is $1350.83 which is 11.8% above where the stock closed last Friday.

Priceline Group Inc is a provider of online travel and travel related reservation and search services. The Company offer consumers accommodation reservations through its, and brands.