Youku Tudou Inc (ADR) (NYSE:YOKU) shares have taken off, adding 11.90% to trade at $25.76, after the company reported mixed first-quarter results and provided solid second quarter revenue guidance. In response, Brean Capital analyst Fawne Jiang came out with a positive view on the company. The analyst raised the price target to $26 (from $20), while reiterating a Buy rating on the stock.

Jiang wrote, “The company expects continued robust top-line growth in 2H15 driven by both brand ad and consumer businesses. We are positive on the growth momentum of the company as YOKU continues to transform its business model, targeting multi-screen, building an entertainment and media ecosystem and seeking diversified revenue models. With increasingly differentiating content strategies (largely upon original, UGC and PGC) and increasing effort on leveraging big data to improve advertiser’s ROI, we are encouraged to see the company is back on a fast growth track and improving cost structure/margin profile.”

The analyst further commented, “We believe that online video will be a key vertical for China Internet with substantial user reach. We are positive on YOKU; as compared with peers, we believe YOKU has the most balanced content portfolio. In addition, we are encouraged by the company’s commitment to transforming its business model: targeting multi-screen, building entertainment and media content ecosystem, and seeking diversified revenue models.”

According to, which measures analysts’ and bloggers’ success rate based on how their calls perform, analyst Fawne Jiang has a total average return of 3.7% and a 54.1% success rate. Jiang has a 17.5% average return when recommending YOKU, and is ranked #1310 out of 3607 analysts.