Discover Financial Services (NYSE:DFS) ranks highest in customer satisfaction among major credit card issuers, according to the 2015 U.S. Credit Card Satisfaction Report by Credio, a personal finance research engine.*

“Customer experience is fundamental to Discover and the reason why we have such loyal customers,” said Julie Loeger, senior vice president, chief marketing officer, U.S. Cards for Discover. “We are pleased to have our fantastic customer service validated by independent organizations such as Credio.”

The 2015 U.S. Credit Card Satisfaction Report is the first credit card intelligence report published by Credio, a FindTheBest site. The report highlights consumer preferences and behaviors across the main credit card issuers in the U.S. credit card industry and gauges consumer credit card satisfaction based on the following five metrics: consumer services, fees, rewards and benefits, issuer, and overall credit card satisfaction.

Consumers surveyed gave the highest ratings to Discover’s fees, rewards and benefits compared to other issuers. Discover tied for first place for overall card satisfaction and ranked second among major credit card holders for customer service and issuer satisfaction.

The report also examines what motivates consumers to select their primary cards. Forty-eight percent of consumers reported the top reason was benefits and rewards, a category which Discover led in satisfaction ratings. Overall, respondents attributed their card satisfaction to rewards, customer service, low fees, and rates.

“The credit card market is extremely competitive and often overwhelming for consumers,” said Will Evans, Credio’s head of product. “We ran our first annual credit card satisfaction survey to try and get a clearer picture of who the top issuers were when it came to customer satisfaction, and the results were very clear: Discover cardholders are incredibly satisfied with the service they get from Discover, which is a true testament to the company’s strategy and focus on its customers.” (Original Source)

Shares of Discover closed yesterday at $59.8 . DFS has a 1-year high of $66.75 and a 1-year low of $54.02. The stock’s 50-day moving average is $58.33 and its 200-day moving average is $60.40.

On the ratings front, Discover has been the subject of a number of recent research reports. In a report issued on May 6, Bernstein Research analyst Kevin Pierre maintained a Hold rating on DFS. Separately, on May 5, Oppenheimer’s Ben Chittenden reiterated a Buy rating on the stock and has a price target of $77.

According to, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, Kevin Pierre and Ben Chittenden have a total average return of 3.1% and -7.9% respectively. Pierre has a success rate of 85.7% and is ranked #2186 out of 3606 analysts, while Chittenden has a success rate of 44.8% and is ranked #3500.

Discover Financial Services is a direct banking and payment services company. The Company offers credit card loans, private student loans, personal loans, home equity loans and deposit products.