Youku Tudou Inc (ADR) (NYSE:YOKU)  and Star Game, a leading game media and marketing company, co-founded the Star Video Alliance to create a new premium standard for gaming video content in China. Using Youku Tudou’s position asChina’s #1 online video platform, the Star Video Alliance will bring together leading gaming media to build a comprehensive vertically integrated gaming video ecosystem.

This alliance marks a milestone as an industry first dedicated gaming video ecosystem. This wide-ranging gaming video and media platform will use Youku Tudou’s multi-screen distribution and big data to empower game producers, content creators and users to accelerate the growth of the gaming video ecosystem on Youku Tudou.

With the founding of the Cloud Entertainment business unit in December 2014, Youku Tudou has maximized the impact of gaming video content across its platform. Currently, six of the top ten U/PGC channels are dedicated to gaming videos averaging daily video views of 50 million amid over 2,000 active U/PGC gaming video channels on Youku Tudou.

Leo Yao, President, Cloud Entertainment of Youku Tudou says, “Youku Tudou is committed to building a multi-screen media and entertainment ecosystem. Now, by founding the Star Video Alliance backed by strong partners, we continue to expand our ecosystem by building a complete platform that brings together the entire gaming video community on Youku Tudou.”(Original Source)

Shares of Youku Tudou opened today at $22.37 and are currently trading up at $22.64. YOKU has a 1-year high of $24.60 and a 1-year low of $11.85. The stock’s 50-day moving average is $16.73 and its 200-day moving average is $17.38.

On the ratings front, Youku Tudouhas been the subject of a number of recent research reports. In a report issued on April 20, Summit Research analyst Henry Guo initiated coverage with a Hold rating on YOKU and a price target of $16, which implies a downside of 28.5% from current levels. Separately, on March 23, Nomura’s Chao Wang reiterated a Buy rating on the stock and has a price target of $24.

According to, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, Henry Guo and Chao Wang have a total average return of 9.4% and 12.4% respectively. Guo has a success rate of 47.6% and is ranked #1234 out of 3602 analysts, while Wang has a success rate of 61.1% and is ranked #1078.

The street is mostly Bullish on YOKU stock. Out of 4 analysts who cover the stock, 2 suggest a Buy rating , one suggest a Sell and one recommend to Hold the stock. The 12-month average price target assigned to the stock is $17.73, which represents a potential downside of 20.7% from where the stock is currently trading.

Youku Tudou Inc is an Internet television company in china. Its internet television platform enables consumers to search, view and share high-quality video content quickly and easily across multiple devices.