ValueWalk

About the Author ValueWalk

ValueWalk was started in January 2010, with a focus on value investing and value investors. As the site has grown, the scope has expanded. ValueWalk is now a news site covering all breaking financial news with an emphasis on value investing, hedge funds, large asset managers, Tech news, and general business news. The site contains archives of famous investors, and many investor resource pages. The site is famous among the value investing community as one of the best sites for evergreen and new content. ValueWalk has gained popularity among all circles for its breaking stories on hedge funds, and investigative reports on investments by major funds.

Apple Inc. (AAPL) & Microsoft Corporation (MSFT) Top List Of World’s Most Valuable Brands

The value of technology is never something to underestimate. Whether it is a quality-made product that is used every day or a service that simplifies specific tasks, there is no denying the strong influence of well-made technologies. Perhaps this is why it should come as no surprise that two well-known tech brands top this year’s most valuable brand list from Forbes magazine.

Apple takes the lead

Apple Inc. (NASDAQ:AAPL) takes the number one spot on the list. The tech giant behind one of the world’s most popular phones sold a total of 74.8 million handsets in the last quarter of 2014. Apple has made a name for itself as the leader in mobile technologies, and it paved the way for innovations to develop. Now the Cupertino tech company wants to do the same with the watch industry.

Microsoft Corporation (NASDAQ:MSFT) takes second place, which is surprising given the fact that the personal computer software maker has been struggling to reach success in a market dominated by smartphones and tablet computers. One of the company’s top competitors is Apple.

Microsoft’s position is improving right now, all thanks to current CEO Satya Nadella. The company plans to release the highly anticipated Windows 10 operating system sometime this summer. It also plans to change things up by adding the new Edge browser to supplement Internet Explorer.

Microsoft looks to the future

A new report surfaced from CNET claiming Microsoft plans on getting tighter security for the upcoming internet browser. Edge will do away with text-based passwords and use Passport technology for authentication instead. The new browser system will also use Microsoft EdgeHTML, a rendering engine that allows webmasters to protect their websites and blogs from cyber-attacks.

Edge will use SmartScreen features for checking the reputations of websites. Another exciting improvement with the Edge browser that should significantly reduce the risk of computer infections is that it removes extension support. The HTML5 browser will use a unique system that supports HTML and JavaScript to support extensions instead.