Microsoft Corporation (NASDAQ:MSFT) and Adobe Systems Incorporated (NASDAQ:ADBE) announced a strategic partnership that will redefine how enterprises manage their marketing, sales and service to better engage with customers across touch points. The partnership will include the integration of Adobe’s industry-leading Marketing Cloud Solutions with the best-in-class Microsoft Dynamics CRM solution and will allow brands to deliver experiences that take all customer engagements into account — from reach and acquisition to retention and loyalty. This new integration will help eliminate the frustrating customer experiences that result when marketing, sales and service interactions are siloed.
“Helping our customers reinvent productivity and business processes is one of our top priorities. Partnering with Adobe enables us to deliver a comprehensive set of customer engagement processes to enterprise customers to help them be more productive and better engage with their customers,” said Kirill Tatarinov, executive vice president, Microsoft Business Solutions, Microsoft. “The integration of our industry-leading Microsoft Dynamics CRM solution with the Adobe Marketing Cloud will enable business professionals to maximize their investment in technology and deliver breakthroughs in marketing, sales and customer care.”
“Adobe and Microsoft are creating the industry’s first large-scale solution for connecting the customer experience across all touch points,” said Brad Rencher, senior vice president and general manager, Digital Marketing Business at Adobe. “We are making it possible for the long-held promise of the customer-centric enterprise to become a data-driven reality.”
Microsoft Dynamics Marketing, Microsoft’s integrated marketing management solution, includes capabilities like marketing resource management that are complementary to Adobe Marketing Cloud to provide added value to customers. The partnership will bring an integrated CRM-marketing solution to marketers across many industry segments including financial services, travel and leisure. This partnership offers customers the ability to:
- Align sales and marketing activities by tightly integrating audiences and their behaviors, which can help guide sales or service calls, identify sales opportunities or inform lead scoring.
- Find high-value audience segments and provide them with real-time offers on the website or enable targeted display ads.
- Combine Web behavior data with order history, return history, loyalty status and call center history to not only identify where in the sales life-cycle stage a customer is, but then also deliver the right content at the right time, whether that content resides on a landing page, in a service follow-up email or as an alert in a mobile app.
Both companies are committed to expanding other areas of collaboration and product integration including Adobe Marketing Cloud Solutions running on the Microsoft Azure cloud platform. Adobe Campaign and Adobe Experience Manager are now certified on Microsoft Azure. Adobe already partners with Microsoft Azure to deliver streaming of major sporting events including the Olympics and Super Bowl through Adobe Primetime. The companies are also working on a connector that would enable data and insights from Adobe Analytics to appear in Power BI, Microsoft’s business analytics service that enables people to see all of their data through a single pane of glass, providing a consolidated view across a business. (Original Source)
Shares of Microsoft closed yesterday at $49.155. MSFT has a 1-year high of $50.05 and a 1-year low of $38.51. The stock’s 50-day moving average is $42.38 and its 200-day moving average is $44.66.
On the ratings front, Microsoft has been the subject of a number of recent research reports. In a report released yesterday, Pacific Crest analyst Brendan Barnicle maintained a Buy rating on MSFT, with a price target of $50, which represents a slight upside potential from current levels. Separately, on April 24, RBC’s Matthew Hedberg reiterated a Buy rating on the stock and has a price target of $50.
According to TipRanks.com, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, Brendan Barnicle and Matthew Hedberg have a total average return of 12.4% and 9.7% respectively. Barnicle has a success rate of 67.2% and is ranked #447 out of 3581 analysts, while Hedberg has a success rate of 67.3% and is ranked #740.
In total, 3 research analysts have rated the stock with a Sell rating, 6 research analysts have assigned a Hold rating and 10 research analysts have given a Buy rating to the stock. When considering if perhaps the stock is under or overvalued, the average price target is $49.155 which is -2.9% under where the stock closed yesterday.