In a new advertising campaign kicking off on February 1, priceline.com is reminding viewers of its 18-year history of delivering deep savings in online travel. Sunday’s spot features William Shatner in his role as the Negotiator hammering home the exclusive relationships he’s negotiated with over 60,000 hotels. His on-screen daughter Kaley Cuoco-Sweeting joins him and will be prominently featured in a follow-up spot… Read more »

Shares of Priceline.com Inc opened today at $1007.79 and are currently trading down at $999.815. PCLN has a 1-year high of $1378.96 and a 1-year low of $990.69. The stock’s 50-day moving average is $1080.62 and it’s 200-day moving average is $1159.51.

On the ratings front, Priceline.com Inc (NASDAQ:PCLN) has been the subject of a number of recent research reports. In a report issued on January 26, Janney Montgomery Scott analyst Brian McGill assigned a Hold rating on PCLN, with a price target of $1050, which represents a slight upside potential from current levels. Separately, on January 14, Oppenheimer’s Manish Hemrajani reiterated a Buy rating on the stock and has a price target of $1300.

In total, 3 research analysts have assigned a Hold rating and 13 research analysts have given a Buy rating to the stock. When considering if perhaps the stock is under or overvalued, the average price target is $1007.79 which is 32.6% above where the stock opened today.

Priceline Group Inc, formerly priceline.com Incorporated, is the online travel company which offers its customers various travel services, including hotel rooms, car rentals, airline tickets, vacation packages, cruises and destination services.