In a research note released this morning, Topeka Capital analyst Victor Anthony maintained a Buy rating on Facebook Inc. (NASDAQ:FB) with a price target of $96, following the conduction of Topeka’s mid-quarter ad checks with Ampush, a Facebook and Twitter marketing partner, last week.
The following bullets contain some key takeaways from the note:
- Pricing is set to escalate on FB and Twitter.
- There is strong advertiser interest in auto-play video ads on FB
- Expect app install and non-brand direct response demand to jump post Christmas and into 1Q15
- Facebook is becoming an extension of search budgets.
According to TipRanks.com, which measures analysts’ and bloggers’ success rate based on how their calls perform, analyst Victor Anthony has a total average return of 18.4% and a 66.1% success rate. Anthony has a 53.9% average return when recommending FB, and is ranked #50 out of 3376 analysts.